Articles and Studies

Read the following articles and studies to learn more about the use of essential oils in cleansing air and preventing illness, marketing and boosting productivity.

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Scent Marketing

The Science of Smell: How Retailers Can Use Scent Marketing to Influence Shoppers

By Guinevere Orvis
Published August 11, 2016

Science demonstrates why retailers are investing in scent marketing. Human physiology and psychology place great importance on the sense and links it quickly and deeply to positive memories so we can repeat those experiences — or negative memories to help us avoid them. Couple these biological processes with our other senses that add context, and retailers have a recipe to develop that positive brand experience.

View the full article at:
shopify.com/retail/the-science-of-smell-how-retailers-can-use-scent-marketing-to-make-more-sales

Dollars & Scents: From Clothes to Cars to Banks, Brands Seek Distinction Through Fragrance

By Minda Smiley
Published December 9, 2014

Smells are more quickly and strongly associated with memories than visual or auditory cues, because smell is the only sense directly connected to the brain’s limbic system, which houses emotions and memories, according to scent experts.

View the full article at:
adage.com/article/cmo-strategy/smell-money-marketers-sell-scent/296084/

Boosting Worker Productivity and Morale with Essential Oils

Hospitals Using Essential Oils to Boost Productivity and Health

By Stasia Bliss
Published July 9, 2013

According to recent reports, hospitals are using therapeutic grade essential oils in their emergency room to boost productivity and health. Over 50 hospitals nationwide are using oils for increased healing benefits such as germ-fighting and the well-known mood-lifting properties of these amazing natural tools. Fox news originally reported on the phenomenon that is spreading across the country- as word gets out that essential oils can not only improve the smell of hospitals, relieving patients of that ‘bad smell association’, but also raise the morale of workers and ward off infections.

View the full article at:
guardianlv.com/2013/07/hospitals-using-essential-oils-to-boost-productivity-and-health-video/

Essential Oils and Preventing Illness

Protective essential oil attenuates influenza virus infection: an in vitro study in MDCK cells

By Shuhua Wu, Krupa B Patel, Leland J Booth, Jordan P Metcalf, Hsueh-Kung Lin and Wenxin Wu
Published November 15, 2010

Influenza is a significant cause of morbidity and mortality. The recent pandemic of a novel H1N1 influenza virus has stressed the importance of the search for effective treatments for this disease. Essential oils from aromatic plants have been used for a wide variety of applications, such as personal hygiene, therapeutic massage and even medical practice. In this paper, we investigate the potential role of an essential oil in antiviral activity.

View the full article and supporting documents at the US National Library of Medicine, National Institutes of Health web site:
www.ncbi.nlm.nih.gov/pubmed/21078173

Facts about Mold and Dampness

In 2004 the Institute of Medicine (IOM) found there was sufficient evidence to link indoor exposure to mold with upper respiratory tract symptoms, cough, and wheeze in otherwise healthy people; with asthma symptoms in people with asthma; and with hypersensitivity pneumonitis in individuals susceptible to that immune-mediated condition. The IOM also found limited or suggestive evidence linking indoor mold exposure and respiratory illness in otherwise healthy children.

View the full article at:
www.cdc.gov/mold/dampness_facts.htm

Mold Exposure Symptoms, Tests, Treatment, Removal & Dangers

By Melissa Conrad Stoppler, MD
Published May 30, 2017

Outdoors, molds play a role in the decomposition of organic material such as dead trees, compost, and leaves. They are most common in damp, dark areas or areas of decomposing plant life. Indoors, mold is often found in basements or shower stalls. Indoor mold in residential areas has the potential to cause health problems and can destroy surfaces and objects where it grows.

View the full article at:
www.medicinenet.com/mold_exposure/article.htm

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